What it takes to be a marketing consultant

http://www.manto.tv

Credit waider
www.freeimages.com

The world of businesses marketing is incredibly competitive and with many thousands of small companies vying for attention through increasingly imaginative marketing campaigns, setting yourself up as a marketing consultant can prove challenging but also very rewarding.

If you were to ask the majority of graduates or school leavers what they think a career in marketing means, they’ll probably tell you that working in marketing involves sitting around a big table, coming up with ideas for advertising campaigns.  This couldn’t be further from the truth and to be a successful marketing consultant you’ll need to have the skills and experience to address the specific marketing requirements of a huge range of different companies, brands or services.

In a nutshell, a marketing consultant needs to be able to turn their hand to a huge range of different marketing projects, from marketing campaigns run on a shoe-string, through to work for multi-national companies with millions of pounds at their disposal.  They also need a diverse portfolio of delivery techniques from animation studios london wide.  A marketing consultant’s role is to make marketing pay. The Marketing Doctor in Leeds is one such consultant – www.marketingdoctorleeds.co.uk

The term ‘qualified marketing consultant’ is fairly broad and can encompass marketing project managers, marketing strategists or specialists with each commanding very different fees.  However, first and foremost, a marketing consultant needs to be a skilled listener.  Any marketing project – no matter its size or budget – requires a thorough understanding of the company and what they’re trying to achieve.  A number of attributes are required: experience and the knowledge to work out what the company will need to develop a strong marketing strategy that will deliver a sustainable, worthwhile profit.  How a marketing consultant will go about this can range from working out how products or services are presented, through to the development of a set of marketing ideas, designed to get a brand noticed.

The main difference between a marketing consultant and an employed marketer is diversity.  Marketing consultants work with a wide range of different companies; of course this variety can also be achieved by working for a marketing agency, but many marketing consultants find that working directly with companies is more rewarding as they can get an in-depth view of a particular business and what makes it tick.  In addition, many marketing agencies are ‘single discipline’ with their expertise covering a particular area such as advertising or web marketing or video production companies Leeds and nationwide based.

Whilst a career as a marketing consultancy is undeniably rewarding, it does require a huge amount of hard work and dedication.  Clients won’t come to you – getting out there and marketing your services will be crucial to the success of your consultancy.  Selling your services can seem like a slog and the financial uncertainty can prove too stressful for some but get it right and the rewards can be huge.  Seeing clients achieve success as a result of your hard work is pretty hard to beat.

 

Leave a Reply

Your email address will not be published. Required fields are marked *