The world of businesses marketing is incredibly competitive and with many thousands of small companies vying for attention through increasingly imaginative marketing campaigns, setting yourself up as a marketing consultant can prove challenging but also very rewarding.
If you were to ask the majority of graduates or school leavers what they think a career in marketing means, they’ll probably tell you that working in marketing involves sitting around a big table, coming up with ideas for advertising campaigns. This couldn’t be further from the truth and to be a successful marketing consultant you’ll need to have the skills and experience to address the specific marketing requirements of a huge range of different companies, brands or services.
In a nutshell, a marketing consultant needs to be able to turn their hand to a huge range of different marketing projects, from marketing campaigns run on a shoe-string, through to work for multi-national companies with millions of pounds at their disposal. They also need a diverse portfolio of delivery techniques from animation studios london wide. A marketing consultant’s role is to make marketing pay. The Marketing Doctor in Leeds is one such consultant – www.marketingdoctorleeds.co.uk
The term ‘qualified marketing consultant’ is fairly broad and can encompass marketing project managers, marketing strategists or specialists with each commanding very different fees. However, first and foremost, a marketing consultant needs to be a skilled listener. Any marketing project – no matter its size or budget – requires a thorough understanding of the company and what they’re trying to achieve. A number of attributes are required: experience and the knowledge to work out what the company will need to develop a strong marketing strategy that will deliver a sustainable, worthwhile profit. How a marketing consultant will go about this can range from working out how products or services are presented, through to the development of a set of marketing ideas, designed to get a brand noticed.
The main difference between a marketing consultant and an employed marketer is diversity. Marketing consultants work with a wide range of different companies; of course this variety can also be achieved by working for a marketing agency, but many marketing consultants find that working directly with companies is more rewarding as they can get an in-depth view of a particular business and what makes it tick. In addition, many marketing agencies are ‘single discipline’ with their expertise covering a particular area such as advertising or web marketing or video production companies Leeds and nationwide based.
Whilst a career as a marketing consultancy is undeniably rewarding, it does require a huge amount of hard work and dedication. Clients won’t come to you – getting out there and marketing your services will be crucial to the success of your consultancy. Selling your services can seem like a slog and the financial uncertainty can prove too stressful for some but get it right and the rewards can be huge. Seeing clients achieve success as a result of your hard work is pretty hard to beat.