Make the most of impulse buys through point of sale packaging

credit B S K freeimages.com

credit B S K
freeimages.com

It’s well known that well designed, attractive packaging can provide a positive and direct impact upon sales, especially when it comes to those last-minute purchasing decisions that are made at the point of sale. Studies have also shown that when innovative packaging or product display systems are used, this can be an incredibly effective way to increase brand loyalty and make your product stand out from the rest. With this in mind, its well-worth considering whether point of sale packaging could be used to boost your sales and increase profits.

So what exactly is point of sale packaging? A way to display small items next to a till or sales desk, point of sale packaging can be used to display a whole range of different products to encourage customers to make an impulse purchase whilst paying for the rest of their shopping. Most commonly used to display sweets, gum and small items; point of sale packaging is becoming an increasingly popular option with retailers.

The design of point of sale packaging varies greatly, from card-backed blister strips to be hung at the end of shelves, through to leaflet displays and dump bins. The type of point of sale packaging you use will, of course, depend on the size, shape and type of product.

Clip strips are one of the most popular ways to cash in on impulse buys and can be used to display a wide range of products. Ideally suited to sweets, crisps, snacks or any product which is sold in bags, sachets or slim packs, clip strips can be positioned at the end of a shelf, on hangers next to a checkout or even behind a bar in a pub or café. The length of the clip strip can be varied according to where it’s positioned and the strip can be re-stocked as products are sold.

Dump bins are also popular and because they can be made in an almost limitless choice of sizes, shapes and styles. Usually printed with the brand logo of the product inside, dump bins are normally used to display larger items such as DVDS or goods in packets or boxes. The beauty of dump bins lies in their versatility as they can be positioned to catch the eye of the customer next to a checkout, at the store entrance or at the end of a supermarket aisle.

Multi-bay display units offer yet another alternative and can be used to display anything from CDs, DVDs, books or leaflets. Easily positioned on a sales desk or in a reception area, multi-bay units can be pre-printed with your company or brand logo.

Versatile, cost-effective and potentially very lucrative, point of sale packaging could prove a powerful way to boost your sales and increase awareness of your brand. Point of sale packaging is designed to help you get results and if you would like advice packaging your products to make the most of customer impulse-buys, why not contact your local packaging specialist?

 

 

Which type of packaging is best for your products?

wordleThe world of packaging is often regarded with something close to fear by the uninitiated: worries over the best sort of packaging to use, whether to go for minimalist or luxury and how to keep packaging costs to a minimum tend to be just some of the worries expressed by many owners of small businesses.

When thinking about the best type of packaging for your products, it’s sensible to think about what sort of packaging you might need. The priority needs to be to find packaging that’s functional and will protect the contents; think about the various situations your product will need to function in – will it be sent through the post? Will it be stored for long periods? How will it be displayed? Will it need to opened and then re-sealed?

The next issue to put some thought into is labelling. Labelling needs to strike the balance between the supply of adequate information about the product within; whilst avoiding information-overload and ensuring compliance with any legislation. Don’t forget that your packaging will also need to include information on how to handle or open the product.

Packaging plays a very important role in the marketing of your product and you’ll need to spend time ensuring that your product’s packaging reflects the quality of the product inside and your corporate image.  For products that will be displayed in a shop, packaging should be designed in a way that helps to sell the product.

Packaging tends to be divided into a couple of main categories, ranging from simple bags or bubble wrap through to specially designed and printed boxes or cartons. Cardboard boxes are widely used to transport goods whilst in transit and this type of packaging only requires very simple information such as ‘do not stack’ or ‘this way up’ plus your product name and contact details. Consider using a co packing specialist to assist in the logistics.

Printed board cartons which bear product images, brand logos, usage instructions, ingredients lists etc can also be designed to include clear plastic window inserts; this tends to be a fairly expensive form of packaging and you’ll need to take into account the additional cost of carton filling. Cans, bottles and liquid cartons can be produced in a huge range of different shapes and sizes, for display on shelves. Point of sale material covers everything from counter display stacks through to price stickers should also be taken into consideration.

The price of different types of packaging varies enormously and finding the right product packaging can turn into a real headache, especially for newly-established small businesses. Shopping around is without a doubt the best way to begin. Don’t forget that buying in bulk is a great way to save money but if you’re understandably wary about committing yourself to paying for a large order, some packaging companies offer the opportunity for small companies to ‘piggy back’ onto the production run for a larger manufacturer.

Packaging can be used to set yourself apart from your competitors and it’s worth bearing in mind that well-designed, attractive packaging doesn’t cost more than badly designed packaging that’s frustrating to handle or open. Use packaging as an opportunity to create a valuable point of difference and you could be onto a winner.

 

 

 

What it takes to be a marketing consultant

http://www.manto.tv

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The world of businesses marketing is incredibly competitive and with many thousands of small companies vying for attention through increasingly imaginative marketing campaigns, setting yourself up as a marketing consultant can prove challenging but also very rewarding.

If you were to ask the majority of graduates or school leavers what they think a career in marketing means, they’ll probably tell you that working in marketing involves sitting around a big table, coming up with ideas for advertising campaigns.  This couldn’t be further from the truth and to be a successful marketing consultant you’ll need to have the skills and experience to address the specific marketing requirements of a huge range of different companies, brands or services.

In a nutshell, a marketing consultant needs to be able to turn their hand to a huge range of different marketing projects, from marketing campaigns run on a shoe-string, through to work for multi-national companies with millions of pounds at their disposal.  They also need a diverse portfolio of delivery techniques from animation studios london wide.  A marketing consultant’s role is to make marketing pay. The Marketing Doctor in Leeds is one such consultant – www.marketingdoctorleeds.co.uk

The term ‘qualified marketing consultant’ is fairly broad and can encompass marketing project managers, marketing strategists or specialists with each commanding very different fees.  However, first and foremost, a marketing consultant needs to be a skilled listener.  Any marketing project – no matter its size or budget – requires a thorough understanding of the company and what they’re trying to achieve.  A number of attributes are required: experience and the knowledge to work out what the company will need to develop a strong marketing strategy that will deliver a sustainable, worthwhile profit.  How a marketing consultant will go about this can range from working out how products or services are presented, through to the development of a set of marketing ideas, designed to get a brand noticed.

The main difference between a marketing consultant and an employed marketer is diversity.  Marketing consultants work with a wide range of different companies; of course this variety can also be achieved by working for a marketing agency, but many marketing consultants find that working directly with companies is more rewarding as they can get an in-depth view of a particular business and what makes it tick.  In addition, many marketing agencies are ‘single discipline’ with their expertise covering a particular area such as advertising or web marketing or video production companies Leeds and nationwide based.

Whilst a career as a marketing consultancy is undeniably rewarding, it does require a huge amount of hard work and dedication.  Clients won’t come to you – getting out there and marketing your services will be crucial to the success of your consultancy.  Selling your services can seem like a slog and the financial uncertainty can prove too stressful for some but get it right and the rewards can be huge.  Seeing clients achieve success as a result of your hard work is pretty hard to beat.

 

How much should you pay a marketing consultant?

www.marketingdoctorleeds.co.ukIf you’ve ever wondered how much you should expect to pay for marketing the answer is likely to be more than you might think!  Many business owners don’t bat an eyelid when they get a huge bill from their lawyer or accountant but a paying for marketing services is often met with a cry of: “It’s only marketing!”

Let’s put marketing cost into perspective: when done well, marketing is crucial to the success of any business as it will boost sales and build the reputation of your company.  With this in mind, paying for a good quality service from an experienced marketing consultant might not seem so bad after all!

If you run a small business and are contemplating hiring a marketing consultant, making that leap of faith can be a difficult decision, especially if  feels as though you’re struggling to keep your head above the water.  So what should you expect to pay, what will you get for your money and is it worth it?

In terms of what you can expect to pay, this will be determined by a number of factors.  For example, if your business is an animation studios in London, you’ll find that marketing consultancy services will be significantly more than if you’re based in the North East.  The cost will also depend on what you want to achieve – whether it’s help with a one-off campaign or long-term services to build your marketing strategy.

Marketing consultants working for large marketing firms tend to command the biggest fees and it’s not unusual to pay around £2000 per day for their services. Management consultants in this category will, as a general rule of thumb, have been trained by their firm, have a good degree and will have successfully delivered a number of marketing projects for businesses similar to yours.  They’ll also be able to access a wide range of resources and the expertise of marketing specialists within their firm. Marketing for food companies might be a different thing again.

A marketing strategy planner from a reputable marketing firm is likely to charge around £1,500 per day for their services.  Most large marketing companies have a strategic planning team and you’d probably work with one of their marketing planners on planning your marketing strategy, for example.   One-to-one business coaches usually work with businesses for a day or two each month and although their fees vary, a fee of around £2000 per month is not unusual.

Marketing management consultants are the action men (or women) of marketing and they’ll plan and project manage a marketing campaign for you.  Again the fee for this service will vary, but is likely to be upwards of £300 a day and consultants in this category should have the expertise to turn your marketing strategy into a plan of action and to follow this up with a detailed report on the success of the campaign.

Last and by no means least are the marketing consultants who specialise in carrying out the day-to-day drudgery of marketing, such as editing copy or updating your website or social media profiles.  At a minimum this type of marketing consultancy service will cost around £150 per day.

According to Leeds based manto.tv, before working with a marketing consultant it’s important to spend time thinking about which is the most appropriate type of consultant for your business and your marketing needs.  Get it wrong and it could, in the worst case scenario, ruin your business but get it right and it could help ensure the long-term success of your business.